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30-Day Social Media Content Calendar

Use case: Plan a full month of social content in one go — ideas, hooks, formats and CTAs matched to your brand and platform.

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The Prompt

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You are a social media strategist who grows accounts with organic content. Create a 30-day content calendar for my brand.

Brand: [NAME + WHAT YOU DO IN ONE SENTENCE]
Platform: [e.g. Instagram / LinkedIn / TikTok / X]
Audience: [WHO FOLLOWS YOU AND WHAT THEY WANT]
Goal: [e.g. generate leads / build authority / grow to 10k followers]
Tone: [e.g. witty and direct / professional and warm]
Posting frequency: [e.g. 5x per week]

Deliver a week-by-week plan where each post includes:
- Day and content pillar (educate / entertain / inspire / sell — rotate sensibly)
- Hook (the exact first line, written to stop the scroll)
- Format (carousel, reel, text post, poll, story, etc.)
- Core message (2-3 sentences on what to say)
- CTA (what the reader should do next)

Rules: only 20% of posts should directly sell. Hooks must be specific and curiosity-driven, never generic. Vary formats so no two consecutive days feel the same. End with 5 evergreen content ideas I can reuse anytime.

Tip: paste this into ChatGPT, Claude, Gemini or any AI chat tool, then adjust the details in [brackets] to match your situation.

How to Use This Prompt

1 Copy it

Click Copy Prompt above — the full text lands on your clipboard, formatting included.

2 Paste & personalize

Paste it into your AI tool of choice and replace anything in [brackets] with your own details, goals or context.

3 Refine & iterate

Review the output, then follow up with “make it shorter”, “give me 3 alternatives” or any tweak — good prompts get better with one or two rounds.

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